LeHA's Schlagfix products attracted a lot of attention at the Anhalt University of Applied Sciences' stand at the International Green Week and made a positive impression. As part of market analyses of the Asian market, the students presented the products at the stand and pointed out their special features and the results of the analyses.
Anhalt University of Applied Sciences is a university with 8,500 students. The courses of study are practice-oriented, therefore close cooperation in research projects for the economy and other institutions lends itself.
An important argument for the Schlagfix range is a lactose-free variant. More and more people suffer from lactose intolerance and therefore have to resort to products without lactose; this factor plays a major role on the Asian market in particular.
An important argument for the Schlagfix range is a lactose-free variant. More and more people suffer from lactose intolerance and therefore have to resort to products without lactose; this factor plays a major role on the Asian market in particular.
Another important factor emphasized during the presentation was the German brand prestige. Germany stands for quality, reliability and tradition. The Schlagfix products are manufactured at various production sites in Europe but for a German company with high quality standards and therefore stand for these values. This is particularly important for the Asian market, where German products are highly valued.